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Get SIIC For a Cause – Belinda Phofu



There’s nothing that speaks to me more than creativity and reselience. Belinda Phofu is a perfect example of someone who decided to focus her energy at making a fortune out of her misfortune, with a grand focus on social impact.

After having to take 2 gap years because of a lack of funds for furthering her education she started creating beautiful jewellery pieces out of mainly mundane or discarded material. Today she is an entrepreneur and founder of SIIC a jewellery brand that specialises in street style accessories. SIIC is an acronym for Style Is Incalculable.

She took a bit of time between her hectic day to tell us more about herself as well as her work.

Hey thanks for your time, Let’s get into it


It’s a new year and you have obviously hit the ground running, did you rest in December?

(Laughs) No I didn’t rest. Apart from working on Art Is Currency, I also had to work on making jewellery to go with the Pilgrim Clothing winter/autumn collection. Which they’ll be showcasing at SA Menswear Week on the 3rd of February…so there’s been no time.

You turn what many may see as garbage into gold, what really inspired that?

Getting into jewellery wasn’t something that I wanted to do. After matric I wanted to go study wardrobe and costume design at AFDA. After not being able to, because of financial reasons I took a gap year,2 gap years actually. And it was during those 2 years where finding a job wasn’t so easy. And so boredom had me noticing random objects on the floor. Playing around with them…and making whatever I could. Which turned out to be jewellery. So I guess you could say, what inspired it was not struggles of not being able to go to school and unemployment

In an article a few years ago you mentioned how your mother is “still” not supportive, how is she now and do you think this is the reality for most emerging artists and creators in South Africa? The lack of support from their family unit?

Nothings changed,my family still isn’t supportive.They actually don’t even know about my exhibition or anything else I’m doing. I just don’t talk about it to them anymore. It’s better that way. I made the decision to not be so focused on that aspect of my life. Yes, I know I’m not alone I definitely think it’s a reality for many creatives out there. Our parents grew up in a different time.We need to understand that. But them not being supportive is no reason to quit.

My mom once told me that life isn’t about following your dreams, it’s about getting by. It’s very unfortunate that she has that perspective, but her perspective obviously comes from her own background. And the choices /sacrifices that she’s had to make over the years.


What do you think is the cause and how do you plan to overcome that?

As I said, they grew up in a different time.And that’s influenced their thinking in that one can’t make a success out of anything that’s under the Arts…how do I plan on overcoming this. By proving them wrong and making a success out of myself.

How do people generally react when they see your work?

They love my work. They love how different it is. They just never wanna buy(Laughs)

The new year often brings a new approach, what are you bringing to the SIIC brand this year?

I’ve been focusing a lot more on business aspect of my brand and looking at what I do as more of a business. I’ve also been working on using not only SIIC but Art Is Currency as platform to educate…hence the concept of the 2nd instalment of Art Is Currency. I believe the purpose of one’s brands isn’t to make profit. It’s to impact lives. To change lives in meaningful ways. and that’s what I want SIIC and Art Is Currency to do.

You have been very active and now you have forged a partnership with The Hive, how did that come about and how does the partnership work?

The Hive did an open call for young people with business/ideas. And I was among the 18 businesses that were funded. How it works. The Hive in partnership with J&B funds Art Is Currency and gives me mentorship with regards to learning how to manage and grow the business aspect of my brand.

siic 2

Now tell us about your upcoming art is currency exhibition, how and why you have collaborated with David Tshabalala and Styla Gang?

David and StylaGang are among the people who I’ve always wanted to collaborate with. A collaboration between StylaGang and SIIC is something Mpho and I have been planning for sometime.It was just a case of timing and the right concept. As well as with David; Both StylaGang and David understand the importance of collaborations and the impact they have to our creative industry. And even though they are males. They also understand the importance of promoting breast cancer awareness amongst young people.

We really wanted to bring the education through ways that young people could relate to. Alternative jewellery, graphic design and street style fashion coming together for the first time. To promote breast cancer awareness. This is by far my favourite collaboration.

And finally what quote do you live by?

‘Greater is he that is in me than he that is in the world ‘ 1 John 4:4

If you are in Johannesburg on the 6th of February, be sure to check her work out.


1 Comment

1 Comment

  1. yolanda

    February 10, 2016 at 12:32 pm

    I absolutely have so much faith in you beautiful intelligent young lady. I love how you understand life and you’ve found a gap and filled it with your creativity.

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Turning Heads. A fashion film by Kgomotso Neto



Last night I waited with bated breath as Photographer Kgomotso Neto flung a carrot dead in front of our eyes and told us to wait. The “carrot” came in the form of captivating video snippets which featured models with rich brown skin draped in crisp pastel colours. The subjects all turned their heads to a nostalgic and at some parts eery mbaqanga song.

I scoured the web and stalked his social media pages in search of a stitch of clarity and finally clicked on a youtube link thinking I’d find a longer video or perhaps a better understanding of what I was experiencing. I was met by a black screen with a count down clock and at that point, I decided that I don’t like carrots.

Kgomotso Neto

Finally, the anticipation is over, the full video is out and it’s not about carrots but about a much more personal story that many black South Africans can relate to. The story of getting your hair done on the streets or a banged up salon so that you can turn heads in your hood, school or your fancy office block. Here’s what Kgomotso had to say about the story behind the beautifully captured “Turning Heads” fashion film.

…when you’re done, you leave feeling good about yourself and chances are you might Turn Heads along the way.

“I’ve always had my hair cut in the streets or at a local barber in my neighbourhood. The experience is always similar and the process of getting my hair cut is almost always the same – paging through a fashion magazine while waiting for my turn, getting seated on a swivel chair or if I’m in the street, it’s most likely to be a small colourful plastic chair. Once it’s my turn, the barber would first throw a protective sheet over my shoulders before he proceeds to clean the clippers with mentholated spirit and a tooth brush. He would then begin to cut my hair, I usually go for a chiskop. When he is done, he would hand me a small mirror so I can look at myself and see if I’m satisfied with his work. This is just my experience with cutting hair.

Kgomotso Neto

A lot of people go through different experiences when grooming themselves in street salons. Some go to have their hair straightened with a relaxer cream such as Sofn’free, some to get braids/wigs, others to just wash their hair and the process is always different for what you’re getting treated for, but the result tends to always be the same – when you’re done, you leave feeling good about yourself and chances are you might Turn Heads along the way.” Neto explains. 

Kgomotso Neto

This film is far from a one-man project and was pulled together by this powerhouse of a crew, check them out on IG:

Production :
Director : @Kgomotso_Neto
DOP: @tony_baggott 
Music : @mvziou – Stimela SeGolide
Editor : @superfortyfour1331 
Stylist : @didintlen 
MUA : @mamello_mokhele 
Model 1 : @dimpho.mashile 
Model 2: @zoe_pluto 
Producer : Chris Briggs
Grade : @nic_apostoli
Mix : @audiophilepost 

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Retrofontein apparel flagship store launch is a phoenix rising out of Daveyton’s ashes.



Yesterday was a good day for Daveyton as we saw Retrofontein apparel validate their dream of launching a walk-in store for their brand. Since 2012 this brand has been available for purchase through pop up stores and some e-commerce sites but mostly through word of mouth, cash in hand and the use of instant cash sending facilities, which demonstrated Kabelo Tsoka’s relentless desire to get his brand on the backs of many dreamers and believers alike.

We’ve seen this brand grow from an experimental clothing brand to a staple for people who have their stories deeply rooted inside the township’s core, with a dream to grow their branches beyond the invisible ceilings in the sky.

The store took a gruesome 6 months to accomplish and came with a lot of valuable lessons, but the important question here is why did Kabelo not stick to the e-commerce game and avoid the so-called dying industry of brick and mortar (In this case a recycled shipping container) outlets?

“As much as I’m also working on an e-commerce site, I opened a physical store because most people In the East (Ekurhuleni) are still not there yet, I feel my brand needed a space nyana to create a dope brand experience and to make the brand easily accessible to the people. I just want to create the trust first before I can make my online store live, most customers prefer to physically touch the gear before they buy it”

At first search, Daveyton comes off as a violent township filled with nothing but teenage pregnancies and ashes. Colloquially known as Vutha , meaning “to ignite”, this township was dubbed “the first black township with electricity”. Daveyton has a very rich history in politics, rebellious soccer stars, culture-shifting entertainers and has had its fair share of gangsterism, crime and all the social ills that plague communities that have been forced into a dark corner to stay separate from the affluent communities (Then, white people) during the apartheid era.

Decades later after South Africa became a democratic country and black people shared equal rights in this land, a ray of light and divine hope pierced through the darkness to give a new meaning/narrative to Daveyton. This light and narrative came in the form of a league of forward-thinking entrepreneurs such as Kabelo Tsoka the founder of Retrofontein Apparel, a premium streetwear brand that now has an iconic store which sticks out as a vibrant structure and business in this township’s architectural landscape. What can the youth learn from such a development?

“More than anything, this taught me, patience bro, so the youth needs to be patient, follow your dreams and try by all means to make it happen because, at the end of the day, it’s YOUR dream”

Kabelo admits that he faced many character defining moments and one of the biggest challenges was getting the funds to make it happen as well as staying clear of naysayers who didn’t believe that launching his flagship store was a good idea…after all, it’s his dream, why would he let anybody else dictate it?

The store is located at 5039 Mocke street, Daveyton and is open from Tuesday’s to Fridays between 10:00 – 18:00

Check them out on the socials below:



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Chepa is the streetwear brand to know for A/W, if you are a true stan of African print.



The growing chill of the morning will soon have us digging deep into our winter storage and if you’re looking to add to your collection of warmers, Chepa might just have what you need.

Streetwear brand Chepa makes casual African print clothing and really cool jackets that can be worn as statement pieces. “Chepa” is a Sepedi word that literally means to swag out, and this brand maintains a South African theme in the naming of their pieces; namely the Mbali Bomber (with floral pattern), and their leopard print bomber which is fittingly
named Ingwe.

Their sleek designs celebrate African heritage through unique patterns, prints, and impeccable attention to detail which will make you boss up from your Friday meeting, all the way to the streets with no hassle.

Check out more of their threads below and purchase online via their website You can also get your Autumn/winter fix at The Box Shop in Midrand: 840 Lever road, Noordwyk.

Written By: Nokwazi Phangela

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The layers of #SAMW A/W19



The runway often offers a fresh perspective on what’s about to be trending on the streets, and for the avid trendsetter; staying ahead of the game is the key. It’s hard to ignore the influence that social media has on our fashion choices, and sometimes searching for the freshest swag can be tedious if you don’t know who to follow. We got you.

The #SAMW A/W19 took place this month, with designers such as Tokyo James, Atto Tetteh and ThrowAwayTwenty showcasing their interpretation of the season’s hottest looks.

Textured prints 

Photography: Simon Deiner / SDR Photo

Simon Deiner / SDR Photo

Simon Deiner / SDR Photo

The use of contrasting shapes and colours is striking and captivating. Bold prints in autumn hues, such as the ones displayed by Atto Tetteh who’s look is inspired by Seafearers and embodies a “sense of freedom even in constriction.”

Bending The rules one layer at a time

Simon Deiner / SDR Photo

Simon Deiner / SDR Photo

Bend the rules in terms of what goes with what. Yes, a bomber jacket/blanket can be worn with formal pants as well as unconventional prints and tie dye. Tokyo James did it and I am sure you can take it to the next level by bringing your twist into it.

Dipped in neon

Simon Deiner / SDR Photo

Simon Deiner / SDR Photo

Simon Deiner / SDR Photo

ThrowawayTwenty dipped their wand in neon and layered themselves with luxurious hues of blues and pinks topped of with oversized knitted scarves which complete the look with a practical, sexy and confident touch.

Mashup fabrics and pattern blocking

Simon Deiner / SDR Photo

Simon Deiner / SDR Photo

Simon Deiner / SDR Photo

With attention to detail and the correct pairing of different textures, even a monochrome look will pop. Outfits by Roseyandvittori showcase the layering of prints and fabrics all in one. Some of the items display pattern blocking mastery and we can already imagine how the streets will interpret the art of combining intricate fabric patterns such as the revived snake print with meticulous cuts and eye-catching colors.

A/W is all about being fearless and bold with your style. Confidence is always trending, so go on and pick some ideas from #SAMW and rock them with character this Autumn/winter.

Words by: Nokwazi Phangela

Photography by: Simon Deiner / SDR Photo

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Riky Rick’s Cotton Club Pop Up store does it for the kids



Words by Lethabo Ngakane

Kaffein Magazine went to check out Riky Rick’s Cotton Club Records  pop up in Braamfontein, Johannesburg and cover the beauty in its apparent spontaneity, we came packed with good energy, curiosity and a whole lot of Oreos and refreshments for what looked to be an interesting afternoon.

I first came across Riky Rick’s music when he dropped his Love and marriage beat tape, (I could write a whole review on this gem but you can download it here), it was then that I opened my eyes to his worldview on music and his unique form of artistry, never would I have imagined seeing his creativity grow and overflow through our screens, radios, phones and into the hearts of so many types of people on so many levels.

The vibe

Riky dropped the artwork for the event a day before – in classic pop up fashion – and the kids did what they had to do, to show love and support for their hero; and of course to get in line with the hope of getting their hands on the limited merchandise.

The streets were flooded with people watching the day’s entertainment, socializing and showing off their brown paper bags and threads. Every now and then people would come out of the store in their new hoodies and beaming smiles, while the anxious were systematically allowed to enter the store.


A hand full of die-hard supporters had already lined-up outside the shop as early as 08:00 am on a sunny winter’s morning and Boss Zonke showed his genuine appreciation and love by buying them some coffee to keep them warm and in good spirits. He was dressed in his Cotton Club Records Super Distressed hoodie which he mentioned on Instagram as his pick of the litter, blue jeans and classic gold Tims. In sharing the spirit he let his true fans tag his Tims, another solid gesture that displayed his character…to those of us who are usually a screen away from any of his representations. The producer/artist also spent quite a bit of time having fun outside with the fans, taking pictures and touching base with people he knows.

At the end of it all he let as many people as possible into the store and celebrated with them. He sold out his new merch  in a few hours but left no one excluded with his presence.

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  • The store had fresh cropped gender neutral hoodies with bleached hues of soft blues and a pink “Cotton Club Records” logo. Bringing out a free spirited air about this piece.

  • Another option was a hoodie with bleached shades of browns mainly Raw Umber and hints of Tan. This item gives off a militant feel to the range as it is reminiscent of a desert storm trooper’s uniform.

  • The SUPER DISTRESSED is similar to the above and has a heavily worn out, rugged edge to it, with splashes of dark greens and browns, the logo is in black and appears to be wearing out.

The downfall of the day was the clashing music and entertainment from next door which made the experience a bit jarring for me and made such an awesome day seem like a clash of hip-hop egos, although there’s videos of the man of day hanging out next door and supporting their work too.

All in all It was a refreshing pop up store that disrupted the way day to day business gets handled in Braamfontein and gave power to the streets. A strong message of self belief and community was shared with the audience…reminding us that we can all make our dreams come true if we put our minds to it. Check out the speech below:

Check out the gallery below:

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