Turning Heads. A fashion film by Kgomotso Neto

Last night I waited with bated breath as Photographer Kgomotso Neto flung a carrot dead in front of our eyes and told us to wait. The “carrot” came in the form of captivating video snippets which featured models with rich brown skin draped in crisp pastel colours. The subjects all turned their heads to a nostalgic and at some parts eery mbaqanga song.

I scoured the web and stalked his social media pages in search of a stitch of clarity and finally clicked on a youtube link thinking I’d find a longer video or perhaps a better understanding of what I was experiencing. I was met by a black screen with a count down clock and at that point, I decided that I don’t like carrots.

Finally, the anticipation is over, the full video is out and it’s not about carrots but about a much more personal story that many black South Africans can relate to. The story of getting your hair done on the streets or a banged up salon so that you can turn heads in your hood, school or your fancy office block. Here’s what Kgomotso had to say about the story behind the beautifully captured “Turning Heads” fashion film.

“I’ve always had my hair cut in the streets or at a local barber in my neighbourhood. The experience is always similar and the process of getting my hair cut is almost always the same – paging through a fashion magazine while waiting for my turn, getting seated on a swivel chair or if I’m in the street, it’s most likely to be a small colourful plastic chair. Once it’s my turn, the barber would first throw a protective sheet over my shoulders before he proceeds to clean the clippers with mentholated spirit and a tooth brush. He would then begin to cut my hair, I usually go for a chiskop. When he is done, he would hand me a small mirror so I can look at myself and see if I’m satisfied with his work. This is just my experience with cutting hair.

A lot of people go through different experiences when grooming themselves in street salons. Some go to have their hair straightened with a relaxer cream such as Sofn’free, some to get braids/wigs, others to just wash their hair and the process is always different for what you’re getting treated for, but the result tends to always be the same – when you’re done, you leave feeling good about yourself and chances are you might Turn Heads along the way.” Neto explains. 

This film is far from a one-man project and was pulled together by this powerhouse of a crew, check them out on IG:

Production : @ubuso.tv
Director : @Kgomotso_Neto
DOP: @tony_baggott 
Music : @mvziou – Stimela SeGolide
Editor : @superfortyfour1331 
Stylist : @didintlen 
MUA : @mamello_mokhele 
Model 1 : @dimpho.mashile 
Model 2: @zoe_pluto 
Producer : Chris Briggs
Grade : @nic_apostoli
Mix : @audiophilepost