Born Mamello Mosase and tenderly known by her pseudonym Melo – is a 25-year-old founder of a brand called Mobu by Melo which directly translates to “Soil by Melo”; a phrase that resonates deeply with her roots as a firm yet cheeky girl from Qwaqwa in the eastern Freestate.
“I was born into a world of art, music, hard work, community, resistance and beautiful things; these are all gifts I received from the two women who raised me, my grandmother and late mother”. After being a causality of a degree and the lack of job opportunities. Melo decided to take matters into her own hands and leave her humble beginnings in the Freestate and head out to Johannesburg to honour her and to realize her dreams.
“I spent days with my father in his garden, watching him mourn the death of the love of his life and finally having his full attention without him randomly getting distracted by mothers’ beauty and theatrics. He taught me about soil as God, I listened and Mobu, which translates to “soil”, was born to sum up all I gathered from my father: Mobu- Modimo, Badimo. God, the creator. God, the Gods.”
This shoot features the Seilatsatsi range and is shot by Kgomotso Neto in the township of Daveyton. Kaffein Magazine assisted with creative direction and the locations that boast a variety of classic 4-roomed houses which fearlessly bare different textures and colours that played as a backdrop to this vibrant, timeless and finely crafted brand. The range was recently launched through an exhibition by His and Hers Jams called Woman and Art.
Check out what this beautiful collaboration of passionate people yielded.
Follow Mobu by Melo on IG below:
Cleanse them in the sea,cleanse them in the river,cleanse them in the dam.Purify them,purify them till they glorify the woman,the name,the spirit.” -@Andymkosi : Anelisa’s spirit Clothing: mobu_by_melo Photographer: @kgomotso_neto Make up: @khanyifiona Creative direction: @kaffeinmagazine Models: @thandananimaluleke @2wi_ltb Location: Daveyton, South Africa
Words by: Lethabo Ngakane
Chepa is the streetwear brand to know for A/W, if you are a true stan of African print.
The growing chill of the morning will soon have us digging deep into our winter storage and if you’re looking to add to your collection of warmers, Chepa might just have what you need.
Streetwear brand Chepa makes casual African print clothing and really cool jackets that can be worn as statement pieces. “Chepa” is a Sepedi word that literally means to swag out, and this brand maintains a South African theme in the naming of their pieces; namely the Mbali Bomber (with floral pattern), and their leopard print bomber which is fittingly
Their sleek designs celebrate African heritage through unique patterns, prints, and impeccable attention to detail which will make you boss up from your Friday meeting, all the way to the streets with no hassle.
Check out more of their threads below and purchase online via their website www.chepa.co.za. You can also get your Autumn/winter fix at The Box Shop in Midrand: 840 Lever road, Noordwyk.
Written By: Nokwazi Phangela
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When men crush Wednesday. Thanks you for all the support on BFCM. We are busy with orders and Will deliver soon. To shop this look log onto our #onlinestore _________________________ Available on our #onlinestore www.chepa.co.za or DM us. Click on the image for pricing. Our sales team is ready to take your orders.🛍 __________________________ 📷: @tiyani.kingraphy
The layers of #SAMW A/W19
The runway often offers a fresh perspective on what’s about to be trending on the streets, and for the avid trendsetter; staying ahead of the game is the key. It’s hard to ignore the influence that social media has on our fashion choices, and sometimes searching for the freshest swag can be tedious if you don’t know who to follow. We got you.
The #SAMW A/W19 took place this month, with designers such as Tokyo James, Atto Tetteh and ThrowAwayTwenty showcasing their interpretation of the season’s hottest looks.
The use of contrasting shapes and colours is striking and captivating. Bold prints in autumn hues, such as the ones displayed by Atto Tetteh who’s look is inspired by Seafearers and embodies a “sense of freedom even in constriction.”
Bending The rules one layer at a time
Bend the rules in terms of what goes with what. Yes, a bomber jacket/blanket can be worn with formal pants as well as unconventional prints and tie dye. Tokyo James did it and I am sure you can take it to the next level by bringing your twist into it.
Dipped in neon
ThrowawayTwenty dipped their wand in neon and layered themselves with luxurious hues of blues and pinks topped of with oversized knitted scarves which complete the look with a practical, sexy and confident touch.
Mashup fabrics and pattern blocking
With attention to detail and the correct pairing of different textures, even a monochrome look will pop. Outfits by Roseyandvittori showcase the layering of prints and fabrics all in one. Some of the items display pattern blocking mastery and we can already imagine how the streets will interpret the art of combining intricate fabric patterns such as the revived snake print with meticulous cuts and eye-catching colors.
A/W is all about being fearless and bold with your style. Confidence is always trending, so go on and pick some ideas from #SAMW and rock them with character this Autumn/winter.
Words by: Nokwazi Phangela
Photography by: Simon Deiner / SDR Photo
Riky Rick’s Cotton Club Pop Up store does it for the kids
Kaffein Magazine went to check out Riky Rick’s Cotton Club Records pop up in Braamfontein, Johannesburg and cover the beauty in its apparent spontaneity, we came packed with good energy, curiosity and a whole lot of Oreos and refreshments for what looked to be an interesting afternoon.
I first came across Riky Rick’s music when he dropped his Love and marriage beat tape, (I could write a whole review on this gem but you can download it here), it was then that I opened my eyes to his worldview on music and his unique form of artistry, never would I have imagined seeing his creativity grow and overflow through our screens, radios, phones and into the hearts of so many types of people on so many levels.
Riky dropped the artwork for the event a day before – in classic pop up fashion – and the kids did what they had to do, to show love and support for their hero; and of course to get in line with the hope of getting their hands on the limited merchandise.
The streets were flooded with people watching the day’s entertainment, socializing and showing off their brown paper bags and threads. Every now and then people would come out of the store in their new hoodies and beaming smiles, while the anxious were systematically allowed to enter the store.
A hand full of die-hard supporters had already lined-up outside the shop as early as 08:00 am on a sunny winter’s morning and Boss Zonke showed his genuine appreciation and love by buying them some coffee to keep them warm and in good spirits. He was dressed in his Cotton Club Records Super Distressed hoodie which he mentioned on Instagram as his pick of the litter, blue jeans and classic gold Tims. In sharing the spirit he let his true fans tag his Tims, another solid gesture that displayed his character…to those of us who are usually a screen away from any of his representations. The producer/artist also spent quite a bit of time having fun outside with the fans, taking pictures and touching base with people he knows.
At the end of it all he let as many people as possible into the store and celebrated with them. He sold out his new merch in a few hours but left no one excluded with his presence.
- The store had fresh cropped gender neutral hoodies with bleached hues of soft blues and a pink “Cotton Club Records” logo. Bringing out a free spirited air about this piece.
- Another option was a hoodie with bleached shades of browns mainly Raw Umber and hints of Tan. This item gives off a militant feel to the range as it is reminiscent of a desert storm trooper’s uniform.
- The SUPER DISTRESSED is similar to the above and has a heavily worn out, rugged edge to it, with splashes of dark greens and browns, the logo is in black and appears to be wearing out.
The downfall of the day was the clashing music and entertainment from next door which made the experience a bit jarring for me and made such an awesome day seem like a clash of hip-hop egos, although there’s videos of the man of day hanging out next door and supporting their work too.
All in all It was a refreshing pop up store that disrupted the way day to day business gets handled in Braamfontein and gave power to the streets. A strong message of self belief and community was shared with the audience…reminding us that we can all make our dreams come true if we put our minds to it. Check out the speech below:
Check out the gallery below:
#LexusMWSA AW 17: Runway To Shelf
The first weekend of February saw the SA Menswear Week hosted by Lexus take place in Cape Town. Lexus is a brand which in itself was created from a functional vehicle (Toyota) to rival other luxury cars. In staying true to this vision, Kaffein Magazine sought to identify brands which best reflect the relationship between functionality and luxury.
What stuck out most was the “high end” street look and feel of a handful of designers, who ultimately got us excited to see what could possibly be on our shelves come Autumn/winter.
SOL SOL- “Officially” street
The brand maintains a loose fit in all their clothing which mimics the casual comfort of sweats but brings a “ready for the office” element in the fabrics. The untraditional use of denim in creating formal wear definitely gives a refreshing meaning to the term smart casual and gives street cats a new place in the office environment.
Jenevieve Lyons – Swing it that way
The trick to creating functional menswear is remembering the influence that sport has in men’s fashion. Jenevieve’s pairing of slim fitting formal pants with the sports inspired sweaters and jackets marries the two environments beautifully. The use of abstract prints on some of the sweaters adds an artistic element and brings out the androgyny in her garments.
Tsepo Knives – Loose ties
Tshepo flipped the script on his approach as he managed to take high fashion to the street. The traditionally formal menswear has been given a new fit, and it is less restricting to movement. The button up shirt has been replaced with a sporty zip up or turtle neck sweater.
Tokyo James – Brave to wear leather
Commonly associated with rebellious rock stars and bikers, leather is a bold statement for the brave. Tokyo James has certainly done justice to this timeless fabric by maintaining the hardcore element of leather that we all love while creating a functional collection of classic formal pieces. Tokyo James displays a touch of controversy by including designs that are reminiscent of the German SS WII black uniform. The iron cross detail on some garments brings out a classic militant prestige. This is definitely a collection for the brave who are intent on taking over the streets and the corporate world.
Unknown Union- The role you play inspires change
We were inspired by the idea that Unknown Union had for showcasing their clothes; They had a “role Model” theme and played it out using real life role models as their runway models. They moved away from the traditional idea of a model and put their clothes on role models who better reflect the people that are making moves in our societies. In addition, the individual items that they chose to put on the role models, further reflects what that individual is all about.
The colourful collection lends its hues from autumn leaves and enforces the idea that winter doesn’t have to be all gloom. Their style plays very much on the attention to detail on familiar pieces of clothing that are paired together stylishly.
Words: Nokwazi Phangela
Photo Cred: SDR Photography
DEAD Lives Again
DEAD lives again. The creative genius of Thabang Bangy Rabothata comes to life in soft pinks, sunny whites, refreshing blues, Maroons as well as olive greens.
Here’s what Anthony Bila had to say about what inspired the shoot/Lookbook:
Check out some images from the DEAD Athletic A/W ’16 collection.
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