Born Mamello Mosase and tenderly known by her pseudonym Melo – is a 25-year-old founder of a brand called Mobu by Melo which directly translates to “Soil by Melo”; a phrase that resonates deeply with her roots as a firm yet cheeky girl from Qwaqwa in the eastern Freestate.
“I was born into a world of art, music, hard work, community, resistance and beautiful things; these are all gifts I received from the two women who raised me, my grandmother and late mother”. After being a causality of a degree and the lack of job opportunities. Melo decided to take matters into her own hands and leave her humble beginnings in the Freestate and head out to Johannesburg to honour her and to realize her dreams.
“I spent days with my father in his garden, watching him mourn the death of the love of his life and finally having his full attention without him randomly getting distracted by mothers’ beauty and theatrics. He taught me about soil as God, I listened and Mobu, which translates to “soil”, was born to sum up all I gathered from my father: Mobu- Modimo, Badimo. God, the creator. God, the Gods.”
This shoot features the Seilatsatsi range and is shot by Kgomotso Neto in the township of Daveyton. Kaffein Magazine assisted with creative direction and the locations that boast a variety of classic 4-roomed houses which fearlessly bare different textures and colours that played as a backdrop to this vibrant, timeless and finely crafted brand. The range was recently launched through an exhibition by His and Hers Jams called Woman and Art.
Check out what this beautiful collaboration of passionate people yielded.
Follow Mobu by Melo on IG below:
Cleanse them in the sea,cleanse them in the river,cleanse them in the dam.Purify them,purify them till they glorify the woman,the name,the spirit.” -@Andymkosi : Anelisa’s spirit Clothing: mobu_by_melo Photographer: @kgomotso_neto Make up: @khanyifiona Creative direction: @kaffeinmagazine Models: @thandananimaluleke @2wi_ltb Location: Daveyton, South Africa
Words by: Lethabo Ngakane